The perfect brew?

Well-researched market placement, compelling branding, and elegant design secure a profitable chunk of the crowded coffee market.

User research revealed some valuable insights:

1. "Fair trade" is more important to coffee consumers than "organic".

2. When buying coffee, people love personalized service.

3. A café's popularity is proportionate to its warmth, class, and convenience.

4. Anglo ex-pats spend the most on coffee per capita.

Make it Personal

digesting user insights with personas

Known Thine Competitor

(essential competitive analysis)

According to Wikipedia, "percolation" is the process of "filtering fluids through porous materials". It's also a popular way to brew coffee. In this context, it is an apt (and punny!) analogy for the way in which I refined the project's branding: starting with design sprints, creating moodboards, and, subjecting them to user preference testing, I arrived at a final brand concept, effective and proven.

various logos various logos 2

Style Cementation

(styleguide creation)

Logo Guide


Typography Guide

typography guide

Color Guide


Blueprint Drafting

Tech Spec Clarification

Site Map

Karma Coffee Site Map

User Flows

Karma Coffee User Flows Karma Coffee User Flows 2

Hi-Fi Wireframes

Karma Coffee Wireframe

Make it Real

(physical product design)

Packaging Info Cards Outside Karma Coffee User Flows 2
Physical Product Image

Wordpress implementation, including:

• Advanced WooCommerce functionalities (subscriptions, memberships, and more!)

• Content creation and SEO optimization

• Integrated with Facebook pixel, Google Analytics, and Google Ads

• Complete Zoho CRM Integration

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