Well-researched market placement, compelling branding, and elegant design secure a profitable chunk of the crowded coffee market.
User research revealed some valuable insights:
1. "Fair trade" is more important to coffee consumers than "organic".
2. When buying coffee, people love personalized service.
3. A café's popularity is proportionate to its warmth, class, and convenience.
4. Anglo ex-pats spend the most on coffee per capita.
digesting user insights with personas
(essential competitive analysis)
According to Wikipedia, "percolation" is the process of "filtering fluids through porous materials". It's also a popular way to brew coffee. In this context, it is an apt (and punny!) analogy for the way in which I refined the project's branding: starting with design sprints, creating moodboards, and, subjecting them to user preference testing, I arrived at a final brand concept, effective and proven.
(styleguide creation)
Logo Guide
Typography Guide
Color Guide
Tech Spec Clarification
Site Map
User Flows
Hi-Fi Wireframes
(physical product design)
Wordpress implementation, including:
• Advanced WooCommerce functionalities (subscriptions, memberships, and more!)
• Content creation and SEO optimization
• Integrated with Facebook pixel, Google Analytics, and Google Ads
• Complete Zoho CRM Integration
